The platform is rolling out a new feature that enables them to reduce the amount of AI-made content appearing in their feeds. This step comes as the company announced that it presently contains more than 1 billion AI-generated clips.
Trial and Implementation
This change is being tested over the following weeks before a widespread release. This advancement coincides with a rise in AI-generated material, fueled by recent video-generation tools.
AI Content on Other Platforms
It has been noted that approximately 10% of the most rapidly expanding channels on a competing service exclusively feature content made by AI. A significant portion of this content is classified as mass-produced AI material, a term for substandard, bulk-generated content that is typically illogical or surreal.
“We know from our community that numerous viewers like content produced via AI tools, ranging from AI artwork to science explainers, and we want to provide users the option to increase or decrease of that, depending on their own preferences,” said a platform representative.
Scale of AI Content
The platform disclosed that there are currently 1.3bn videos on its app tagged as artificially created. Overall, more than 100 m media items are submitted to the service each day, making clips made by AI a relatively small percentage of its total content library.
Customizing Your Feed
Users will be able to decrease or raise the level of AI content they watch by using the content preference feature in the app and picking AI-made media. Further subjects that are already be controlled under the setting cover current affairs, clothing, aesthetics, and choreography.
Content Labeling and Policies
Its guidelines require users to identify lifelike AI-made content, and it prohibits dangerous deepfakes of well-known individuals or crisis events. Any realistic AI-generated clip that is unmarked can be deleted under its community policies.
Additionally, the platform will now apply an artificially created watermark to content created with its built-in AI features, or flagged by an cross-platform project for recognizing content made by AI. This measure is intended to deter users from seeking to bypass the tagging system.
Educational Initiatives
TikTok is furthermore launching a $2m awareness program for experts and organizations to develop learning resources about ethical AI use. This program will assist non-profit groups dedicated to educating computer science.
Platform Protection
The platform has justified its content review process, amid discussion over plans to cut jobs for numerous safety staff in Britain. The company is set to eliminate a significant number of roles in its user protection team in London, with trade unions and online safety experts expressing worry that people are being substituted by machine-led review.
A company official stated that human moderation would remain essential, but automated tools can safeguard staff by removing the most harmful content before it is viewed by people. TikTok reported a significant reduction in explicit and harmful content handled by content reviewers over the past year due to intervention by its machine learning processes.
We believe it is crucial to combine humans and technology to keep the platform safe,” the official commented. “We’ll have humans as involved in the system, but we also think it’s very important to limit contact with dangerous material as rapidly, which is why a lot of the machine support is proving valuable process content quickly.”
